Caterpillar Operations uses a print service design Journey Map™ event to reinforce their new strategy
Cisco Inclusion & Diversity initiative uses a service design Journey Map™ print and digital event to reinforce its branding
Juniper uses a service design Journey Map™ to send messages about strategies
NEWGROUND uses service design to tell
a story of it's client solutions
Fireman's Fund CEO uses a Journey Map™
game board to revisit the leadership vision
Saachi & Saachi uses service design to illustrate how they add value for their clients
Dr. Lyons adds strategic visualization as an essential part of The Coaching for Leadership Case Study Workbook
The Forum uses service design for the basis of their sustained learning website experience
The Presidio Graduate School turns to service design to illustrate the Executive Certification Program
Service Design understands business relationship. This illustration demonstrates
CAQH 2 divisions
The authors of Family ROI use service design to illustrate the route of their workshop program
MOHR Retail used service design to create a new brand for a more enhanced user experience of their programs
Career Systems uses service design to create a multi-level user experience for it's revision of CareerPower 3.0
service design is...
... the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers.
The purpose of service design methodologies is to design according to the needs of customers or participants, so that the service is user-friendly, competitive and relevant to the customers.
The backbone of this process is to understand the behavior of the customers, their needs and motivations.
Service designers draw on the methodologies of fields such as ethnography and journalism to gather customer insights through interviews and by shadowing service users.
Many observations are synthesized to generate concepts and ideas that are typically portrayed visually, for example in sketches or service prototypes.
Service design informs changes to an existing service or creation of new services.